In 2016, will Americans spend more money on political elections or on Halloween costumes, decorations, and candy?
The National Retail Federation estimates that total spending on Halloween this year will reach $8.4 billion. The Center for Responsive Politics "projects that candidates, parties and outside groups could spend nearly $6.6 billion" on the 2016 election cycle. CRP notes that this is a "conservative estimate," and the "cost could be much higher." However, the 2016 election cycle includes spending from 2015 and 2016.